Baskin Robbins “Creature Creations”

Unicorns drinking rainbows, mermaids swinging from trapezes, monsters breakdancing in a mosh of dolphins—these animations for Baskin-Robbins are completely outrageous, yet totally fun. Directed by Peter Sluzska, the spots introduce Baskin's new character-themed ice cream range, Creature Creations. Using a boisterous crew of CG characters swirling around the ice cream product itself—which is poised deliciously in the center of each frame—the :30 second spot is at once headscratching (e.g. what on earth is going on here?) and mouthwatering (e.g. I need ice cream immediately!): a delicious combination. Director Peter Sluzska Client Baskin-Robbins Production Co Hornet Executive Producer Hana Shimizu Development Producer Kristin Labriola Senior Producer Marty Geren Production Assistant Riley Spencer Senior Editor Anita Chao Asst Editor Dylan Leslie Storyboard Artists Sami Healy, Mike Luzzi Character Designs Sami Healy, Sara Litzenberger, Eliot “Pencil Bandit”, Mike Luzzi, Bee Grandinetti CG Lead/VFX Supervisor Eric Lane CG Layout Artists Elizabeth Ku-Herrero, Eric Lane, Natalia Perez Modeling/Shading Ivan Joy, Dave Soto, Elizabeth Ku-Herrero, Natalia Perez Pre-Viz Andrew Boccio, Anthony Travieso, Hee Jin Kim, Tom Shek Rigging Origami Dollar, Jared Eng, Jordan Blitt, Josh Planz Camera Andrew Boccio, Anthony Travieso, Hee Jin Kim, Tom Shek 3d Animators Andrew Boccio, Anthony Travieso, Hee Jin Kim, Tom Shek, Meg Oswalt 2d Animators Sami Healy, Ty Enos, Andres Padilla Look Development Elizabeth Ku-Herrero, Suzie Hong, Kwan Au, Christine Kim Lighting/Rendering Eric, Lane, Suzie Hong, Kwan Au, Christine Kim Compositors Manu Gaulot, Herculano Fernandes, Matthew DeFranco, Keith Yan, Eric Lane LIVE ACTION Line Producer Joel Kretschman Director of Photography Ivan Abel 1st Assistant Camera Nate Spengler Motion Control Operator Anthony Jacques Motion Control Tech Julio Lopez DIT Jon Osterman Gaffer Michael Yetter BB Electric Chris Clarke Key Grip Garrett Cantrell BB Grip Kevin Bacon Food Stylist Diane Elander Food Stylist Assistant Kim Byrne Prop Master Tim McDonald Art Department Intern Mikail Ekiz Production Assistants Colin Williams, Drew Palmer Script Supervisor Dylan Leslie Agency 22squared Agency Creative Director Curt Mueller
 Agency Creatives Ashlyn Bell and Matthew Keltz
 Senior Account Manager Jennifer Peterson
 Agency Account Manager Carley Loux Agency Producer Chris Parke, Sara Haun Music Duotone Audio Group ("Break" Composed by Michael George Klein)
 Sound Design Duotone Audio Group