Chobani
This TV ad is the first of over a dozen animations we created for Chobani’s 10th anniversary. In this campaign, they are celebrating their success by giving everyone one free yogurt nation-wide! In tandem with the main TV spot, we created a multitude of online videos that continue the story of free Chobani yogurt being delivered across the country.
Production Company: Aardman Nathan Love
Creative Director: Joe Burrascano
Director: Anca Risca
Executive Producer: Jon O’Hara
Producer: Liz Hurd
Pitch Producer: Jess McKillop
CG Supervisor: Steve Mann
Art Director: Kim Dulaney
Design: Kim Dulaney, Yi Ju Tsai, Ellen Su, Soo Kim
CG Look Development: Eric Cunha, Ben Toogood, Matthew Morris, Jeff Dillon
Storyboards & Animatic: Kevin Li, Cole Ott, Marianne Yang
2D Animation Lead: Andy Kennedy
2D Animation: Zack Lydon, Peter Ahern, Jim McKenzie, Will Pittas, Ellen Su
3D Animation Lead: Tom Shek
3D Animation: Steve Bolt, Steve Mann, Han Hu, Doug Litos, Nicole Morciniec
Rigging: Frank Naranjo, Steve Mann
Modeling: Michelle Ko
Texturing: Elizabeth Ku-Herrero, Michelle Ko, Eric Cunha
Lighting & Rendering: Eric Cunha, Elizabeth Ku-Herrero
Lead Compositor: Jeff Dragon
Compositing: Eric Cunha, Jin Fang Jiang, Elizabeth Ku-Herrero
Editorial: Jeff Dragon, Yi Ju Tsai, Daniel Faria, Marianne Yang
Chobani was a really fun project where we got to combine 2D and 3D elements in order to create a big sprawling watercolor world. I was responsible for painting a lot of the 3D assets to mimic a 2D watercolor illustration!
Here are some stills of the painting process and finished spot!