Head of Production & Creative Director
November 2024 - February 2026
At Moku, I stepped in during the studio's most ambitious growth phase to build the art department from the ground up — defining the visual voice, establishing the pipeline, and creating the team and operational foundation that made the Grand Arena Ecosystem possible.
What I built
I owned the entire art operation at Moku — from pipeline infrastructure and cross-functional alignment, to visual direction and the team culture that made sustained output fun and possible!
Infrastructure
Built the studio's first animation pipelines, standardized I/O and file-sharing systems, and owned project scheduling across simultaneous workstreams.
Team & Culture
Grew the art team from 2 to 5, led cross-functional standups with company-wide leadership, and established check-in cadences that drove retention and growth.
Direction
Defined the visual North Star for the Grand Arena expansion, creatively directed the art team through paint-overs and instructional work, and managed marketplace branding consistency.
Assortment of Grand Arena Trading Cards
Outcomes
The release of Moki Mayhem was a huge success, rounding out a major pillar of the Grand Arena. By synchronizing Moki Mayhem with the Grand Arena Trading Cards, we transformed our digital assets from standalone collectibles into a high-utility economy.
+500%
ASSET VALUE
140%
LISTING RATE
(MARKET HIGH)
$740K+
TRADING VOLUME
260K+
(RON) COMPANY ROYALTIES
What it felt like to work with me at Moku
Cathy Escarsega